Introduction: Marketing definition, concept, Evolution, Role and Importance, The Marketing System. The Market Analysis: Marketing Environment, Buyer Behaviour, Market Segmentation; Market Measurement and Forecasting; Marketing Research. The Marketing Mix: The Product Concept, Development and Live Cycle; Product Classification and Marketing Strategies, Pricing, Management of the Channels of Distribution. Promotion: Advertising, Personnel Selling, Public Relations and Sales Promotion, Marketing of Professional Services. Appraising the Marketing Effort.
- Course creator: Olayinka Olayiwola
- Student: Blossom Iheakanwa
- Student: Richard Ekpenyong Ita
- Student: Archie-Alogaga Jayson
- Student: Oluwafolakemi Jimoh
- Student: Ogele Joy
- Student: Uwa Maureen
- Student: Falua Mofiyinfoluwa
- Student: Adebunmi Opeyemi
- Student: Dottie Praise-EL
- Student: Adedayo Tobiloba