This course builds on the introductory courses on communication research taken earlier by the participants. Therefore, it takes students through the application of major research concepts and processes to the specific fields of Advertising and Public Relations. These include application of quantitative and qualitative research methodologies in advertising and public relations contexts; budgeting, copy, and media research. This course will also examine the types of research carried out for Public Relations such as opinion research, desk research, and informal research methods in the evaluation of Public Relations programmes.